Any small business owner looking for a crash course on how to market online would do well to read a feature article in last Friday’s edition of the Bangor Daily News by the dean of Husson University’s College of Business.
In an unassuming article entitled, ‘Online marketing success unlocked with the right keys,’ Ronald A. Nykiel touches on everything from what colors impart what type of message to the importance of “links, links” and more links in your content. (Nykiel advises using “as many links as possible” as a means of “extending your reach.”)
Never before has so much vital web marketing detail been condensed into so small a space as in this feature, part of a BDN series called ‘Deans of Business‘.
If you’re wondering why you should care about such things, Nykiel has a very good answer in his opening paragraph: “Today, many businesses are often totally Web-based or are receiving a majority of their revenue through Web marketing. Every hour, day, week, month and year, more and more of consumer purchases and decisions to purchase are the result of Web-based marketing.” [Read the full article.]
