iMedia Impact Group

iMedia Impact Group is a Toronto-based Internet marketing agency specializing in local search marketing for small business.

Our mission is to optimize our clients’ visibility in search results. In the process, client businesses attract the hottest prospects from PC- and mobile-based searches.

Our specialty is developing strategies for businesses with very limited marketing budgets, taking full advantage of the free and low-cost services available from various sources, including our own.

Pricing Strategy

We ensure that your local search presence, primarily via Google Places listings, is customized to make the biggest impact on local consumers at the very moment they’re searching for what your business has to offer.

To keep our prices as low as possible, we train you in the most effective maintenance and management techniques so you can, through your own efforts, ensure that your listings continue to achieve the highest possible visibility in local search results.

We continue to keep you up to date with our regular e-news dispatches. You will always be in the loop on late-breaking developments in local search. Our e-newsletter also features tips and recommendations so you always know what to do to keep your local search performance optimized.

About Our Honcho

Don Sangster is a lifelong newspaper and magazine editor/writer who spent the 1990s at Canada’s foremost trade publication for the advertising industry, Marketing Magazine. He engineered development of the first two generations of marketingmag.ca. After being named Marketing‘s director of new media in 1998, he presided over a dynamic team of designers, producers and programmers to take the marketingmag site into the 21st century.

Sangster left Marketing Magazine to join a partnership that had recently acquired a small, regional pet periodical. He became publisher, administrator and co-owner of City Dog Magazine.

“City Dog Magazine was a brilliant concept which deserved a better fate,” Don recalls. “It should have been a smash hit with dog people everywhere. We needed a business mind on the team, but all we had was a brain-trust of very bright and talented journalists. Still, it was one of the most enlightening learning experiences of my life.”

Freelance writing, editing and blogging via a number of online ventures revitalized his interest in electronic publishing in general and Internet marketing in particular. He began developing the iMedia Impact concept early this year.

“I saw a burning need to inform and educate owners of small businesses, particularly those that don’t have the means to hire top Internet marketing specialists. The City Dog experience gave me a lot of empathy for small businesses with very limited budgets that are struggling to survive. This is the niche I’m targeting.”