67% of those researching online using local searches purchase their product offline at a local business, according to Local Marketing Source.
Less than 10% of Canadian businesses have taken advantage of the free business listing (in Google Places), what Google itself refers to as “the tool that enables business owners to manage their presence on Google.”
More than 8 in 10 people use search engines to find local businesses. –source:itbusiness.ca
In July 2010, Google accounted for 71.4% of searches performed in the U.S., and 80.9% of searches worldwide. sources: hitwise.com; Chitika Research
In June 2010, there were approximately 2.18 billion Google searches in the U.S. that were “local in nature”, according to Blumenthal’s analysis of the Comscore search report for the same month.
In May 2010, almost 85% (84.8%) of Canadians used Google as their primary search engine. Yahoo! was in second place with 6.19%, reports TechWyse.
